This article was the best I could find on the topic, but I wanted to get something out there about this topic. A lot of the speakers at NATPE this year talked about a desperate need to rethink traditional advertising to counteract people skipping ads with their DVRs. Saturday Night Live used characters and scenarios from a reoccurring sketch last night to advertise for Pepsi. I stopped fast forwarding through commercials when the MacGruber commercial started because I thought SNL was back on. The noticble lack of audience laughter and the over the top product placement let me know that I was actually watching an ad, but not until the 30 second spot was done. Sneaky! Depending on how well the ad did we could be seeing a lot more of these kinds of advertisement in the coming months.
SNL Shows the Future of Advertising