BBC trust addresses decline in children’s television viewership

The BBC Trust, the governing board for the UK’s public broadcaster, publicly addressed the need for the BBC to fix the declining ratings of their children’s programming, particularly on two of their top shows, Blue Peter and Newsround. The report was not so much a warning about the demise of children’s television at the BBC, but more of a “we can do better” type of statement.

Mehmuda Mian, who led the trust’s review, said the BBC was performing “very well” in its services for children.

“The trust believes that the BBC must remain a cornerstone of high-quality, UK-produced children’s content.”

BBC Children’s, has an annual budget of £125m and is responsible for two digital children’s channels, CBBC and CBeebies, as well as contributing output to BBC One, BBC Two, Radio 4 and digital radio channel BBC 7.

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