Yahoo targets ads based on search behavior

According to CNET, Yahoo is trying to make a comeback against Google’s system of searching for ads based on words within the documents themselves.

As part of its effort to make its core revenue engine more powerful, Yahoo introduced new ad targeting features Tuesday, including the ability to select advertisements based on what a person has searched for.

The technology, called search retargeting, is one of three new features designed to tailor ads based on user behavior. The other two are enhanced retargeting, which lets advertisers tune ads according to what users have done on the advertisers’ Web sites, and enhanced targeting for search, which lets advertisers adjust ads shown next to search results according to user age and other factors.

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One Response to Yahoo targets ads based on search behavior

  1. […] Google announced it would target advertising based on search history. If you remember, we posted something about this with Yahoo a few weeks […]

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