HOW TO: Measure Online Influence

Obsessed with the idea that Google doesn’t have the one right answer, in late 2008 Micah Baldwin joined Lijit Networks–his sixth startup–which believes each blogger has a right answer.

Influence is difficult to ascertain online. What about that guy on Twitter with 25,000 followers? Isn’t he influential? What about that woman who has 5,000 RSS subscribers? She has to be influential, correct? Read more…


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