Barnes and Noble jumps into e-book market

From the Wall Street Journal:

Barnes & Noble Inc. has launched a free electronic-reader application for the BlackBerry.

BlackBerry is releasing larger-screen devices that make reading easier.

“This move was prompted by consumer demand,” said William Lynch, president of Barnes&Noble.com. “Many of our Fictionwise customers own BlackBerrys, and we’ve been hearing from them.”

BlackBerry users can use the device’s built-in browser to download the latest free e-book reader. They will then have access to free e-books and can browse among more than 60,000 titles for sale at Fictionwise’s eReader online shop.

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