Is Twitter’s breakneck growth causing a backlash?

(CNN) — David Bill isn’t annoyed when Twitter gets so bogged down with traffic that he can’t post a message.

Twitter's "fail whale," which appears when the site is overrun, is so popular it's on T-shirts and even tattoos.

Twitter’s “fail whale,” which appears when the site is overrun, is so popular it’s on T-shirts and even tattoos.

Click to view previous image
1 of 2
Click to view next image

That’s because in the moment when frustration would hit, he’s greeted on the popular Web site by a cartoonish image he loves: a giant whale being lifted out of an ocean by a small flock of tweeting birds.

The icon — which Twitter users call it the “fail whale” because the creature appears only when the site has failed to load — has gained a cult following as the social media site grows at breakneck pace.

The conversational Web site, which lets users post 140-character microblogs, saw a 1,374 percent jump in unique visitors between February 2008 and February this year, up to 7 million from only 475,000, according to Nielsen NetView.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: