The Walt Disney Co. is joining fellow multimedia giants NBC Universal and News Corp. as stakeholders and providers of content to the growing TV Web site. Disney is promising to distribute a host of programming via the service, including such ABC staples as Lost, Desperate Housewives and Ugly Betty.
This is an interesting moral dilemma. Should the journalist be punished for essentially doing his job; this is, being the first, the quickest to post any leaked information about a film. If this was a rumor leaked from the set, or some still images, no one would be upset. Why is a draft of the film any different?
According to MediaPost, Emmis Communications is changing some of its top ranking radio stations in New York and Los Angeles into online television stations.
The company will serve up channels of music videos, celebrity interviews, news headlines and some custom programming.
Emmis joins a growing list of radio broadcasters supplementing their broadcast offerings with online video via station Web sites and stand-alone portals.
In July 2008, CBS Radio launched a new online video platform, operated by WorldNow, to facilitate the online business of its 140 radio station Web sites. It debuted on the Web sites of four of the company’s New York stations: http://www.fresh1027.com, http://www.wcbs880.com, http://www.923krock.com and http://www.wfan.com.
Clear Channel Radio has also pushed to greatly increase online video offerings. In May 2008, the company announced a deal with Clearspring for widget syndication, which will allow users to link their Web pages to audio and video content on Clear Channel station Web sites, capitalizing on the popularity of video features like Stripped, where a performance by the Jonas Bros. attracted 372,000 plays in the first 10 days.
It’s not quite Super Bowl levels…can I say Super Bowl? Should I say “Big Game?”… but, according to an article in Broadcasting & Cable, ER is charging $425,000 for a 30-second spot during their finale. This is the first big finale in a while, and the ad prices are actually quite a bit less expensive then previous finales from other long running shows. Everybody Loves Raymond charged $1.3 million for a 30-second spot on their finale, and Friends netted $2.3 million for a similar spot.