The Walt Disney Co. is joining fellow multimedia giants NBC Universal and News Corp. as stakeholders and providers of content to the growing TV Web site. Disney is promising to distribute a host of programming via the service, including such ABC staples as Lost, Desperate Housewives and Ugly Betty.
Disney will join the ranks of CBS, NBA, Sony, and Universal Music by agreeing to provide short-form content on YouTube.
The ad-supported channel will start next month for ESPN and hopefully in May for the rest of the group channels. Read more…
Jim Hill just posted an article describing an interview he did with Mary Beech, the woman who handles Disney’s retail line. It’s an interesting look into the branding of consumer products, as well as the marketing vehicle modern film making has turned into.