The Walt Disney Co. is joining fellow multimedia giants NBC Universal and News Corp. as stakeholders and providers of content to the growing TV Web site. Disney is promising to distribute a host of programming via the service, including such ABC staples as Lost, Desperate Housewives and Ugly Betty.
ABC has announced that it’s bringing back old favorite Who Wants To Be A Millionaire starting August 9th. The revival will bring back Regis Philbin as host. The show will air like it originally did – as a two week, 11 night event. No word on whether it could make a full time comeback after that.
The timing of this seems great. It’s the 10th anniversary of the show’s original airdate, and with all of the success of Slumdog Millionaire the show will probably be embraced just like it was before…if not more.
In an atmosphere that the Christian Science Monitor called, “a tennis match on delay,” Stephanopoulos and Sen. John McCain (the interviewee) moved Twitter to a place it has never been before.
Here’s an interesting article from TVWeek about the NBA’s marketing campaign for the upcoming playoffs. The NBA is way up in their ratings this year, in large part due to Boston, Cleveland, and Orlando all bringing in valuable east coast ratings.
This marketing campaign is a push to generate excitement about the playoffs, and try and sell whatever unsold advertising remains. The NBA has found that their best strategy is to bring their stars into the spotlight, and that’s exactly what they’re doing for this campaign. The campaign asks “Where Will Amazing Happen This Year?” and features high definition, slow-motion black and white video of their top players making clutch plays. The spots will air on ESPN, ABC, and TNT.
I thought it was interesting that the playoffs at large sell well, but the NBA finals are actually considered a tougher sell. Apparently the combination of its high ratings and advertiser’s desire to spend less money makes for a tough sell for a relatively expensive spot during the finals.