The Walt Disney Co. is joining fellow multimedia giants NBC Universal and News Corp. as stakeholders and providers of content to the growing TV Web site. Disney is promising to distribute a host of programming via the service, including such ABC staples as Lost, Desperate Housewives and Ugly Betty.
Here’s an interesting article about the amount of ad dollars trade schools have been spending during the recession. As more people find themselves out of work more decide to go back to school, and trade schools are trying to make sure their programs are seen. In Phoenix alone 15 to 20 schools are advertising on one duopoly of stations.
The New York Times reports that YouTube is seeking to add professionally produced content to its site through a deal with Hollywood talent agency William Morris. The deal could generate more revenue for the website, which currently attaches ads only to those videos provided by partner media companies.
Yesterday, The New York Times published an article speculating on why television continues to dominate in a digital age when all other “old-media” have diminished in influence. Read it here.